Vitamins In Santa Barbara

In 1976, Pamela's father opened one of Santa Barbara's first health food stores called "Balanced Health Foods". In 1991 she graduated with a BA in Sociology from UCSB. In '96, her dream of becoming self-employed came to fruition as she bought an existing health food store (26 years!) just 5 miles from where her father instilled in her the "old school" methods of selling.


Top Quality Vitamins - Packed With Integrity

Viva Vitamins is formerly known as Great Earth Vitamins. Viva Vitamins are proudly made in the USA with GMP compliant manufacturing. We are concerned about quality, purity and potency. This is our number one priority in developing products that carry our name. We only use the highest quality ingredients when formulating our products. We check, double check and triple check every product once it is manufactured and prior to bottling and placing our name on that label.